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Creativity for the Real World.

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True Story is a creative agency for retailers and brands. That’s our story.

We design, create and build end-to-end shopping experiences for any step on the customer journey – whether that’s permanent physical stores, temporary retail experiences, customer journeys, communications campaigns, brand stories, weaving together the digital and physical, all the way through to packaging design. Our work encompasses every channel – after all, that’s the way we shop now. Combining the practical and the inspirational, we work with retailers of all sizes, from high street names to small independents.

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Design and language is at the heart of everything we do.

With our rich experience in every aspect of retail and our deep-rooted understanding of what makes organisations, brands and customers tick, we translate the core idea to work across every customer interaction with a brand. Established in 1997, we’re an 80-strong team of visual creatives, language specialists and client strategists and planners. Importantly, we’ve been clients ourselves, bringing an understanding of your perspective that we’re told feels different from other agencies. It’s one of the reasons our client relationships tend to be broad, deep and long-lasting. Real relationships, open conversations and strong partnerships are central to how we work.

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Great creative work is a given but the power of authentic relationships sits at the heart of our story. So whether you’re a retailer looking for a fresh conversation or have ideas for your brand, range or product that you’d like to bring to life, let’s get together to see if there’s a fit.

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